Phelps Suspended and Loses Kellog

After the tragic incident of Michael Phelp's tabloid tale, Phelps is feeling the repercussions. USA swimming has agreed to ban Phelps from competing for 3 months. Phelps has also lost a major sponsor, Kellogg, who have decided to drop his endorsement because his actions are "not consistent with the image of Kellogg". This is not the first time Phelps has gotten in trouble with the public, or with the law for that matter. After his first Olympic run in 2004, Phelps was caught for drunk driving. Could this behavior be a release from 4 years of stress and training? Phelps responded by saying, "It's something that USA Swimming came up with. It's fair. Obviously, for a mistake you should get punished". Fair? What do you guys think?